The Kid Laroi’s Wild Dreams was a first of a its kind immersive playable concert experience.
Conceptually the experience played of off the two sides of the Kid Laroi and we dove deep into that across our campaign.
The visual direction was a juxtaposition of datamosh and poppy y2k visuals to reinforce the duality of the experience.
Conceptually the experience played of off the two sides of the Kid Laroi and we dove deep into that across our campaign.
The visual direction was a juxtaposition of datamosh and poppy y2k visuals to reinforce the duality of the experience.
Role: Creative Director
Art Director: Jane Lim
Designer: Rico Macias-Zepeda
Marketing Director: Michael Micholic
Marketing Manager: Rebecca Potter
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Concept Artist: Zac Rabon
3D Artist: Kerrington Sky
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Agency Partner: Robot
ECD: Adrían Flores
CD: Chris James
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Animation Partner: Goldenwolf
Art Director: Jane Lim
Designer: Rico Macias-Zepeda
Marketing Director: Michael Micholic
Marketing Manager: Rebecca Potter
---
Concept Artist: Zac Rabon
3D Artist: Kerrington Sky
---
Agency Partner: Robot
ECD: Adrían Flores
CD: Chris James
---
Animation Partner: Goldenwolf
