We created a non-binary alien NPC character ‘Switchbbitz™’ who was made of crocs and toured across some of the most popular fortnite creative maps, (user created mini game maps, making appearances in indie classics from BonnieKiwi, craft-defining experiences from Beyond Creative, and to the huge audiences of GoodGamers.
We built custom in game items, quests, and rewards all centered around our NPC and his rocket powered crocship™.
My responsibilties were overseeing the creation of said gameplay experiences and building the visual identity of the tour and its marketing and social assets.
Role: Creative Director, Art Director
Agency: Digitas NA
Head of Innovative Experiences: Morgan Pomish
VP Account Director: Christina Cade
VP Head of PMO: John
Kwon
Character Designer: Emily Capling
3D Designer: Atila Franco
Mark Settles: Manager Innovation Strategy
Partner:Metavision
Managing Director: Ashley Lewis
CD: Ryan Norrington
Campaign Lead: Selina Monaco
